Seth Rollins Admits To Being Incredibly Frustrated With WWE Creative At The Beginning Of Last Year

Seth Rollins discusses frustration with his creative in WWE.

Rollins is currently the World Heavyweight Champion and very well could have an argument for being the top talent in WWE throughout the year of 2023. However, his 2022 did not look so good.

Throughout the year, Rollins was used as a tool to make other talent more over, losing to Cody Rhodes three times back to back as an example.

Now, Rollins has gone into detail about the frustrations he felt towards his career back at the beginning of 2022.

“I would say the beginning of 2022 was the most angry I’ve ever been,” Rollins told Jimmy Traini on the SI Media podcast. “There is like two to three different instances that I’m not going to get into specifically, but essentially from the Day 1 pay-per-view to getting the match with Cody Rhodes at WrestleMania, that process was very frustrating for me. It ended in a good way and we got into a good place, but getting there was not ideal, and I very much voiced my concerns at that point in time.”

Expanding on his frustrations, Rollins said, “What I was told, leading into the Day 1 pay-per-view, changed drastically after Day 1 and every single week following that pay-per-view, all the way up to Elimination Chamber. There was like a six week window where everything I was told was changed from week to week to week. When you’re trying to do something creatively, and you have a vision in your head of how you see it, you’re trying to piece things together to tell the best story you can. When that consistently gets changed and the rug keeps getting pulled out from underneath you and the goalposts keep moving, and finally the goal posts get ripped out completely and now you’re looking at the biggest show of the year with possibly nothing on the table or possibly some bastardized version of what could be good, it leaves you very frustrated with the process. I was very frustrated with the process. Cody Rhodes coming over, us having the story at WrestleMania, having the match, to the last month, like March, I was solid. Everything leading up to that was a difficult time for me, creatively speaking.”

When asked if he felt he was heard when voicing those frustrations, Rollins said, “Everybody is listening. I’ve gotten to a place where my opinion is valid and people are hearing what I have to say. Whether or not that opinion goes into the decision making process is a different story. I’m not privy to a lot of meetings that happen or other conversations with other talent or other executives, but I will voice my concerns to who needs to hear them. Whether or not they take that information and utilize it the way I want them too isn’t up to me. It’s not my sandbox, I don’t make those rules. At the end of the day, I have a job to do, I go out and do it to the best of my ability, but I want to make it the best it can be, not just for me, but for the entire show, the product, everything. You do your best, at the end of the day, you have a job to do, and you make the best of it. That’s part of any work environment, really.”

Seth Rollins

Rollins is currently scheduled to defend his World Heavyweight Championship at SummerSlam later this week against Judgement Day’s Finn Balor.

H/T to Fightful

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