Very nice, very evil, very good at marketing.

WWE Superstar Danhausen spoke out of character to students that were participating in Bayley’s Lodestone Las Vegas seminar about marketing yourself as a character in wrestling. Danhausen talked about how being athletic is important, but it isn’t everything in the wrestling business, adding that you have to play to your strengths and focus on what you do well.

“The athletic part is important but it’s not everything, which is good because not all of us are super athletic, I’m not, but I made that a strength, and you guys can do that too as long as you focus on what you do well. I think William Regal said that, I just hide all the shit that I’m bad at and focus on the things I’m good at. That seems to work, I’ve used that and it seems to work for me.

“If you’re an independent wrestler and doing merch, I try to follow the rule of ‘would I wear this’, and if I wouldn’t wear this, I do not release it because that shit sucks.

“That’s kind of the character too; what do you like? What movies do you like? What music do you like? I know B3CCA does the popstar thing, you’ve taken that and made a character out of that, and that’s something people can connect with and stands out, and that’s the best thing is to stand out.

“I know (convincing people on your character) is not easy, it’s just kind of deciding if you want to die on that hill. If it is really worth it then yes fight for it and be like ‘this is my shit, this is our time, 5 to 10 minutes, to show these people who we are and this is who I am, can we think of a way for us to get into this? I think it’s just a way of being respectful and being nice.”

You can watch the entire Lodestone Las Vegas 2026 vlog featuring Danhausen talking to Bayley’s students out of character below.

(h/t WrestleTalk for the transcription.)