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WWE Being Strategic With Premium Live Event Announcements

WWE have been looking to be more strategic with how they announce upcoming premium live events on their schedule

Fightful Select has now provided an update on how WWE have been announcing their premium live events.


We’ve noted on Fightful shows of late, WWE’s desire to maximize buzz around PLE shows. For example, up until now, the scheduled shows have fit a few categories – stadium shows, international shows, or directly correlated to major stories. Though WWE recently announced locations and dates for September and October, Fightful asked why it was being done much closer to the date of the event this year. WWE sources told Fightful that they’ve tried to be as strategic as possible with PLE events, locations, and announcing them. The factors of Economics, storyline, audience growth are all weighed when making these decisions. They also told us that by announcing the PLE events individually, it allows each announcement to have its own moment. In 2022, WWE announced all their PLE locations and dates well ahead of time. WWE sources told us they’ve been very happy with how things have played out for them on PLE shows this year.

Fightful Select

We will have to wait and see how WWE will continue to announced their Premium live events, but they do have a significant plan in the future.

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