AEW may soon find themselves receiving a surge in European fans after Sky Italy parted ways with WWE and picked up TNT’s flagship wrestling show..
All Elite Wrestling already has somewhat of a blossoming fan base around the UK and Europe. The original plan was for Fyter Fest to be held in London before COVID-19 derailed those plans.
During Wrestling Observer Radio, Dave Meltzer discussed the huge sudden change in television content for fans in Italy.
“Did you hear about the Italy deal? WWE lost their TV with Sky in Italy. The different Sky Networks are dropping them in the UK and they’re dropping them for a combined of the high price that WWE charged and the low ratings that they delivered which is sounding familiar. So, Sky in Italy dropped them and picked up AEW. So, AEW is going to start there on July 31st.”
Television companies are starting to take notice of AEW because it is American wrestling which they don’t view as being over-priced like WWE is. The potential problem there is that if WWE keep over-evaluating their product it could be the company’s downfall.
It’s been widely discussed that WWE have been unable to come to a television deal in the Middle East because the company simply want so much for their content, which is surprising considering the wealth of most Middle Eastern countries.
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