Early Buy Rate Numbers For UFC 221

Dave Meltzer reported in the Observer Newsletter that early estimates indicate 130,000 buys for UFC 221.

These are early estimates from some of the cable and satellite providers. Full numbers are usually released within 4-6 weeks.


F-NYC take:

There’s no way to spin this as a good number. UFC knew going in this would not do very well due to the main event changing and the subsequent issues with Romero missing weight.

I completely expect most of these lower level PPV’s to occur less once a new UFC TV deal is finalized.



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