UFC 324 was a massive success.
UFC 324 Breaks Records
UFC 324 was the companies debut show on the Paramount+ platform and it was a major success. Today, UFC and Paramount have released the numbers for the show, and they’re big. The event pulled a live average minute audience of 4.96 million views during the main card, with a 5.93 peak concurrent streams, making it the largest exclusive live event on Paramount+ the platform has ever seen. Per Adobe Analytics and Nielsen Media, UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming with 7.18M Global households, [Does not account for co-viewing].
They also touted other successful numbers including: #1 Most Social event of the night across all Broadcast, Cable, and Streaming totaling 5.5M social interactions for the main event alone.
Most Social P+ Exclusive Telecast Ever
Trended on X: #1 for 6 consecutive hours worldwide
Mentions: 186K, up +127% vs UFC 323.
This is a major win for both UFC and Paramount+ and it’s not done yet. This Saturday, Jan. 31, from Sydney, Australia, UFC 325: Volkanovski vs. Lopes II streams live with the main card beginning at 9p ET / 6p PT. We will have coverage for this event throughout the week.
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