Yesterday, All Elite Wrestling (AEW) and BLCKSMTH Apparel announced their official partnership following the sold-out collaboration at AEW: Forbidden Door.
Below is the official press release:
All Elite Wrestling (AEW), today announced a formal partnership with BLCKSMTH Apparel, a UK-based wrestling merchandise brand, following the success of their initial exclusive collaboration at the Forbidden Door O2 Merch Store in London this past August.
The partnership follows the sold-out debut of exclusive BLCKSMTH x AEW jerseys, which were unveiled and sold exclusively at the Forbidden Door O2 merchandise store during the landmark AEW x NJPW event. The limited-edition jerseys–featuring designs inspired by AEW stars Willow Nightingale, Darby Allin, Swerve Strickland, and Kenny Omega–sold out over the event weekend, underscoring the strong demand among fans for high-quality, sports-centric wrestling apparel.
Building on the success of their initial offering, AEW and BLCKSMTH have signed a licensing agreement to produce officially licensed collections in collaboration with All Elite Wrestling’s roster of premier talent. The first drop in the AEW x BLCKSMTH collection will include the highly-anticipated Willow Nightingale, Darby Allin, Kenny Omega, & Swerve Strickland Football Jerseys and will be available for purchase online at blcksmth.co.uk
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