NXT 2.0 is definitely a different brand from what we have seen in the past few years. The company is looking to draw different eyes to the product. With the new look as well as the vastly different and ever-evolving roster, what could make the brand stand out more? If Mr. McMahon has anything to say about it more swearing and different women’s attire may do it.
According to a report from Fightful Select, Vince McMahon sent down a few ideas to freshen up the brand. The company’s goal is to increase their 18 to 49 demographic rating.
The company has some new ideas for NXT and that could include swearing and adult themes. The coveted 18 to 49 demographic might enjoy that kind of programming even more, and it appears that WWE is considering this change.
NXT 2.0 targeting more of a P18-34 demographic, including everything from in-ring work and aggression to harsher language and the like. Another point that we haven’t verified was more lenience on female character gear, though it wasn’t specified what exactly that means. “Keep up with current affairs with promos and character verbiage” was another point said to be brought up.
It’s being reported that the USA Network was in support of those plans. Anything that may help boost the ratings will be better than what they have been dealing with. While these ideas are out there, there is no confirmation if they will actually be used.
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